B I G T E A M
Why Video and Image Annotations Aren’t Enough

Why Video and Image Annotations Aren't Enough Creative annotation software has been around for a long time, and dozens of different apps and platforms support it. In fact, not only do they support them, for many annotations is the headline feature! What are creative annotations and what are their limitations? Annotations allow users, clients or

Digital Ad Concept and Copy Testing Made Easy

  Digital Ad Concept and Copy Testing Made Easy Let's set the record straight here. We are in fact talking about copy and testing digital ad campaigns, not simply that we use digital technologies to test traditional creative (tv, radio, print). So, if you're running a facebook, twitter, instagram, youtube, wechat, tiner or whatever type

Why External Feedback is a Must in the Creative Process

  Why External Feedback is a Must in the Creative Process Advertising scandals are like having food in your teeth. Pretty obvious that something is wrong to anyone except the person who is too close to the issue to notice. I think anyone that came across the TV ad that could clearly be considered an

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