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Market research basics for small businesses

  Market research basics for small businesses Market research is an integral aspect of any small business. In fact, for your company’s long-term success, whether you’re looking to drive profitable growth, enter a new market or sustain your competitive advantage over time, you need to make use of market research. Historically, the concept of market

Essential feedback from first-time users of your product

  Essential feedback from first-time users of your product A few well-crafted questions can yield fantastic customer insights and help you improve the quality and success of your products. However, finding the right questions to ask a first-time user of your product can be tiresome, as it often requires practice and research. Well, that was

5 tips to successfully action customer feedback

5 Tips to successfully action customer feedback By Mathew Love You’ve been through each stage of the agile internal feedback process, you’ve put in the hard miles of testing and developing your latest project, and the market has finally welcomed its release. It’s now time to sit back and enjoy the fruits of your labor,

Feedback’s role in Product Strategy Management with Jose Soeiro

Feedback's Role in Product Strategy Management First off, let’s deal with the title. What is Product Strategy Management, you may ask? According to Aha!, the main purpose of a product strategy is to align executives and other key stakeholders around how the product will achieve the high-level business objectives. It’s the foundation for the entire

5 Questions to ask before pursuing a Big Idea

5 Questions to ask before pursuing a Big Idea By Mathew Love Have you heard about the next gold rush? It doesn't involve any new minerals or precious stones. It’s not a new form of energy or a newly discovered part of the earth with beautiful beach-front real estate.   No, the race for riches

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